The Lucid Blog
Tips & Tricks
November 20, 2019
How to use authentic storytelling for increasing conversions during BFCM
Authentic storytelling strategies to increase conversion rates on your website—from the top of the funnel through to post-purchase and beyond. How to turn your visitors into customers and your customers into fans.
October 28, 2019
“You’re x away from free shipping” cart upsell
A really easy way to increase average order value is to add a little message to the cart saying something like “you’re $5 away from free shipping”.
October 25, 2019
Rebuilding our Redirectify app for Shopify
The last 6 months have been an eventful period for our Shopify app Redirectify. It all started with Google’s Search Console update, resulting in many challenges for us, but ultimately resulting in a better app.
May 7, 2019
Some quick thoughts on whether to simply migrate to Shopify or to use it as an opportunity for a design refresh
Do you want to simply replatform with bare minimum changes to simply get up and running on Shopify as quickly as possible? Or do you want to use the migration as an opportunity to undertake a full design and usability refresh?
July 2, 2018
New “Conversion Rates Over Time” report in Shopify
Shopify’s new "online store conversions over time" report will be tremendously helpful for merchants focusing on iterative, ongoing improvements to their stores.
March 29, 2018
Building an experimental Zapier-powered Shopify chatbot in Slack
I've recently been experimenting with building a simple Shopify chatbot in Slack using Zapier and Google search.
July 17, 2017
How to best optimise your images for Shopify
Really good image optimisation requires a few steps. However, with a proper workflow, it is possible to make considerable performance gains and still keep the quality of your images super high.
April 27, 2017
Migrating to Shopify from Magento or other ecommerce platforms?
For anyone starting an ecommerce business, it’s unlikely you’ll find a better solution for setting up an online store than Shopify. It’s quick, easy, elegant, and affordable.
August 3, 2016
First steps in my experiment with building a Shopify business from scratch
Over the coming weeks and months, my intention is to document the process of using Shopify and various other apps and services to build a business from scratch.
June 13, 2016
Shopify New York Partner Studio Mentoring Visit
September 27, 2015
Things to look at when evaluating the best Shopify theme for your store
One of the more important aspects of a successful online business is the look-and-feel of the storefront. This is the first thing your visitors will see and you need to make a lasting impression while conveying the appropriate feeling and emotion for your brand.
April 15, 2005
Shopify Grow Vol. 1, Chapter 8: How to Optimize Clients’ Stores for Mobile
In 2015, Shopify put out the first edition of their 3-part Grow book series—and Galen was invited to author a chapter.
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