The Lucid Blog
November 17, 2020
The Foodbank Project, Five Years On
I originally created The Foodbank Project as an evenings-on-the-couch side-project. It was an experiment to use my skills and knowledge from Lucid to see if it would be possible to build an e-commerce website using Shopify as a platform to run a charity—where every product purchased is given away.
August 28, 2020
Which is Better for Wholesale on Shopify—Separate B2B and B2C or One Combined Store?
Many brands sell directly to their customers as well as wholesale to retailers and resellers. The question comes up a lot as to whether it is better to run a single store on Shopify that serves B2C and B2B customers—or whether it is better to run separate stores. There is, of course, no simple, best-practice answer to this question—and it does depend on your needs and how you have structured your wholesale offering.
May 27, 2020
Shopify partners with Facebook to launch branded Facebook Shops
Shopify announces a partnership with Facebook to help businesses create Facebook Shops, a new and free tool helping merchants create a customized online storefront for Facebook and Instagram.
May 26, 2020
Shopify announces the new Shop Pay app
Shopify announces Shop, a digital shopping assistant that brings together the features of Arrive and Shop Pay (formerly Shopify Pay) to make it easy for customers to have a faster checkout, track their order and shipment details, and rediscover brands they love.
May 25, 2020
Everything you need to know about the latest Shopify announcements from Shopify Reunite
Last week Shopify held a livestream event called Shopify Reunite where the Shopify leadership team revealed new and upcoming features and provided insights about the future of commerce. We compiled the announcements into a handy guide. Here is everything you need to know about these features, and how they can impact your business.
April 30, 2020
Shopify Superpowers: How to optimize your site for conversions using Privy popups
Use site displays to turn more visitors into email subscribers and customers. By using our partner platform, Privy you can easily set up beautiful site displays to capture more emails and SMS opt-ins with pop-ups, banners, fly outs, and more.
February 20, 2020
Magento to Shopify Migration: V1 End of Life & the Benefits of Shopify
After June 1st, 2020, Magento will no longer provide support or maintenance for version 1. The only options for store owners still running version 1 are to upgrade to version 2 or to replatform off Magento entirely. In this guide, we discuss migrating from Magento to Shopify and the benefits of Shopify Plus.
November 20, 2019
How to use authentic storytelling for increasing conversions during BFCM
Authentic storytelling strategies to increase conversion rates on your website—from the top of the funnel through to post-purchase and beyond. How to turn your visitors into customers and your customers into fans.
October 28, 2019
“You’re x away from free shipping” cart upsell
A really easy way to increase average order value is to add a little message to the cart saying something like “you’re $5 away from free shipping”.
October 25, 2019
Rebuilding our Redirectify app for Shopify
The last 6 months have been an eventful period for our Shopify app Redirectify. It all started with Google’s Search Console update, resulting in many challenges for us, but ultimately resulting in a better app.
May 7, 2019
Some quick thoughts on whether to simply migrate to Shopify or to use it as an opportunity for a design refresh
Do you want to simply replatform with bare minimum changes to simply get up and running on Shopify as quickly as possible? Or do you want to use the migration as an opportunity to undertake a full design and usability refresh?
July 2, 2018
New “Conversion Rates Over Time” report in Shopify
Shopify’s new "online store conversions over time" report will be tremendously helpful for merchants focusing on iterative, ongoing improvements to their stores.
March 29, 2018
Building an experimental Zapier-powered Shopify chatbot in Slack
I've recently been experimenting with building a simple Shopify chatbot in Slack using Zapier and Google search.
July 17, 2017
How to best optimise your images for Shopify
Really good image optimisation requires a few steps. However, with a proper workflow, it is possible to make considerable performance gains and still keep the quality of your images super high.
April 27, 2017
Migrating to Shopify from Magento or other ecommerce platforms?
For anyone starting an ecommerce business, it’s unlikely you’ll find a better solution for setting up an online store than Shopify. It’s quick, easy, elegant, and affordable.
August 3, 2016
First steps in my experiment with building a Shopify business from scratch
Over the coming weeks and months, my intention is to document the process of using Shopify and various other apps and services to build a business from scratch.
June 13, 2016
Shopify New York Partner Studio Mentoring Visit
September 27, 2015
Things to look at when evaluating the best Shopify theme for your store
One of the more important aspects of a successful online business is the look-and-feel of the storefront. This is the first thing your visitors will see and you need to make a lasting impression while conveying the appropriate feeling and emotion for your brand.
April 15, 2005
Shopify Grow Vol. 1, Chapter 8: How to Optimize Clients’ Stores for Mobile
In 2015, Shopify put out the first edition of their 3-part Grow book series—and Galen was invited to author a chapter.
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