Many brands sell directly to their customers as well as wholesale to retailers and resellers. The question comes up a lot as to whether it is better to run a single store on Shopify that serves B2C and B2B customers—or whether it is better to run separate stores. There is, of course, no simple, best-practice answer to this question—and it does depend on your needs and how you have structured your wholesale offering.

The last 6 months have been an eventful period for our Shopify app Redirectify. It all started with Google’s Search Console update, resulting in many challenges for us, but ultimately resulting in a better app.

It can take a huge amount of time and effort to fix broken links and set up redirects when content on your site changes.