The Lucid Blog
Ecommerce growth marketing
August 28, 2020
Which is Better for Wholesale on Shopify—Separate B2B and B2C or One Combined Store?
Many brands sell directly to their customers as well as wholesale to retailers and resellers. The question comes up a lot as to whether it is better to run a single store on Shopify that serves B2C and B2B customers—or whether it is better to run separate stores. There is, of course, no simple, best-practice answer to this question—and it does depend on your needs and how you have structured your wholesale offering.
April 30, 2020
Shopify Superpowers: How to optimize your site for conversions using Privy popups
Use site displays to turn more visitors into email subscribers and customers. By using our partner platform, Privy you can easily set up beautiful site displays to capture more emails and SMS opt-ins with pop-ups, banners, fly outs, and more.
November 20, 2019
How to use authentic storytelling for increasing conversions during BFCM
Authentic storytelling strategies to increase conversion rates on your website—from the top of the funnel through to post-purchase and beyond. How to turn your visitors into customers and your customers into fans.
April 15, 2005
Shopify Grow Vol. 1, Chapter 8: How to Optimize Clients’ Stores for Mobile
In 2015, Shopify put out the first edition of their 3-part Grow book series—and Galen was invited to author a chapter.
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