The Lucid Blog
Conversion rate optimization
August 28, 2020
Which is Better for Wholesale on Shopify—Separate B2B and B2C or One Combined Store?
Many brands sell directly to their customers as well as wholesale to retailers and resellers. The question comes up a lot as to whether it is better to run a single store on Shopify that serves B2C and B2B customers—or whether it is better to run separate stores. There is, of course, no simple, best-practice answer to this question—and it does depend on your needs and how you have structured your wholesale offering.
April 30, 2020
Shopify Superpowers: How to optimize your site for conversions using Privy popups
Use site displays to turn more visitors into email subscribers and customers. By using our partner platform, Privy you can easily set up beautiful site displays to capture more emails and SMS opt-ins with pop-ups, banners, fly outs, and more.
November 20, 2019
How to use authentic storytelling for increasing conversions during BFCM
Authentic storytelling strategies to increase conversion rates on your website—from the top of the funnel through to post-purchase and beyond. How to turn your visitors into customers and your customers into fans.
October 28, 2019
“You’re x away from free shipping” cart upsell
A really easy way to increase average order value is to add a little message to the cart saying something like “you’re $5 away from free shipping”.
October 25, 2019
Rebuilding our Redirectify app for Shopify
The last 6 months have been an eventful period for our Shopify app Redirectify. It all started with Google’s Search Console update, resulting in many challenges for us, but ultimately resulting in a better app.
May 5, 2019
Do 404 errors or broken links harm my site’s SEO or Google rankings?
It can take a huge amount of time and effort to fix broken links and set up redirects when content on your site changes.
July 2, 2018
New “Conversion Rates Over Time” report in Shopify
Shopify’s new "online store conversions over time" report will be tremendously helpful for merchants focusing on iterative, ongoing improvements to their stores.
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