The Lucid Blog
Conversion rate optimization
Tips & Tricks
November 20, 2019
How to use authentic storytelling for increasing conversions during BFCM
Authentic storytelling strategies to increase conversion rates on your website—from the top of the funnel through to post-purchase and beyond. How to turn your visitors into customers and your customers into fans.
October 28, 2019
“You’re x away from free shipping” cart upsell
A really easy way to increase average order value is to add a little message to the cart saying something like “you’re $5 away from free shipping”.
October 25, 2019
Rebuilding our Redirectify app for Shopify
The last 6 months have been an eventful period for our Shopify app Redirectify. It all started with Google’s Search Console update, resulting in many challenges for us, but ultimately resulting in a better app.
May 5, 2019
Do 404 errors or broken links harm my site’s SEO or Google rankings?
It can take a huge amount of time and effort to fix broken links and set up redirects when content on your site changes.
July 2, 2018
New “Conversion Rates Over Time” report in Shopify
Shopify’s new "online store conversions over time" report will be tremendously helpful for merchants focusing on iterative, ongoing improvements to their stores.
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