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Coming off the back of a hugely successful Kickstarter campaign (followed by an equally successful follow-up campaign on Indiegogo), Zip Top was ready to switch from pre-orders to live orders through a custom built ecommerce store.

A big part of their pre-launch success was their witty Kickstarter video and their ability to capture the attention of new customers through an engaging story and a thoughtfully-designed solution to a common problem.

We ran client UX workshops with the Zip Top team to rethink the user-experience to put a stronger emphasis on authentic storytelling through  strong lifestyle and product imagery along the customer journey.

Superpowers

Design—during the UX and design phase, we were challenged to figure out a best-in-class user-experience and give visitors easier ways to browse and compare the different product lines.

Storytelling—we also needed to promote the why around the product. Why it took 2 years to create this product and the thoughtfulness of the design and engineering. 

Launch timeline—the client was eager to get the site live before Black Friday / Cyber Monday to capture sales and market share during that high volume sales period.

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We ran client UX and design workshops to identify and remove points of friction in the purchasing patterns and user-flow to purchase.

During our workshops we reviewed the following: 

  • Google Analytics behavior
  • Competitive review 
  • Creating user personas and flows
  • We used creative innovative techniques on the collection and product pages to use visual elements to fine tune the funnel and make the purchase path clear and obvious.
  • By highlighting the emotional connection and storytelling we were able to design thoughtful experiences to show the benefits and features of the product and brand.
  • We pushed the boundaries of what Shopify and custom coding is capable of achieving in a way that was still user friendly for the merchant and easy to update, and future proofed within best practices for continuous improvement.
  • We hit the launch timeline of 3.5 months, and were able to launch the new site before BFCM to capture that high volume selling period.