Zip Top

Post-Kickstarter Shopify store redesign

ziptop.com

Coming off the back of a hugely successful Kickstarter campaign (followed by an equally successful follow-up campaign on Indiegogo), Zip Top was ready to switch from pre-orders to live orders through a full ecommerce store.

A big part of their success was their witty and whimsical Kickstarter video and their ability to capture the attention of new customers through an engaging story and a thoughtfully-designed solution to common problem.

We worked with the Zip Top team to rethink the user-experience and the look-and-feel of the site to put a stronger emphasis on authentic storytelling and strong lifestyle and product imagery. This is just the first step but our goal has been to provide a more thoughtful experience and give visitors easier ways to browse and compare the different product lines.

Partners we work with

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