We had to do some pretty pioneering work because we were building ReCharge workflows that weren’t supported by the platform at the time.
We had to build the free-trial functionality from scratch at the start using innovative workarounds. But it worked.
After some iterative experimentation around messaging and pricing, growth began to pick up on the back of the free-trial offering.
As with most of the successful brands, though, the success of Dropps™ has little to do with the technicalities of their site and everything to do with their products, their mission, and their story. It’s worth digging into if you are interested.
They have successful converted customers into fans and have built a community and following around their brand. It was an honor to work with them at the start of this phase of their journey.