Before we begin moving pixels around, we want to be sure we fully understand the problems we’re setting out to solve, the goals of the project, and what success might look like.
Our intention is to avoid guesswork and to lead projects thoughtfully and with careful consideration of the immediate wants and needs as well as an appreciation of the bigger picture.
We take great interest in getting to know our clients and the brands we work with. Our most successful projects are those where there is a strong collaborative partnership between us and our client.
When both teams are given opportunities to contribute their perspectives, ideas, insights, and constructive critique, magic happens.
We’re not big fans of lengthy documents that take a tremendous amount of thought to put together—but are difficult or overwhelming to execute.
We tend to focus on developing simple solutions to complex problems and we strive to stay nimble and iterate frequently—so we can experiment, test, measure, and repeat.
We appreciate that our clients’ teams are often stretched or lack the expertise or capacity to act on too many recommendations at once and we work hard to lead ongoing projects in a way that is achievable and scalable.
Design is not simply the things you see. Design is fundamentally about creating elegant solutions to often complex problems.
Whether we’re working on storytelling, building an app or integration, improving conversion rates, or putting together a post-launch marketing plan, we put considerable effort into understanding the problems we are needing to solve.
We try to avoid jumping to conclusions based on first assumptions—and we know that “aha” moments can seem inspired but often don’t hold up once explored more deeply.
Through a process of increased understanding, we work to remove the unknowns and firm up the requirements and goals to give us the best chance of delivering successful outcomes.
As we work with brands to help them grow, we strive to create clear learning opportunities. Each phase or task is a chance to test our assumptions—to determine what actually works, and what doesn’t.
We try to think ahead and to anticipate as much as we can about the next steps while focusing on solutions with the lowest level of effort and the highest potential impact.
As we scope out projects and get into the weeds of prioritizing tasks, we estimate both the level of required effort as well as the area of impact. This helps us focus on work that is driven more by goals and less by personal opinions.
Every project is assigned a project lead who acts as the main point of contact and the liaison between our client’s team and ours.
We use a collaborative team email platform that enables anyone on the project to be looped in to communications as required and we do our best to eliminate silos where helpful to keep communication open between our clients and the production team while enabling them to stay focused and deliver the best work possible.
Depending on the project scope and timeline, we hold regular meetings—via video and screenshare or in-person depending on location and availability.