Snap is able to reach 75% of the total 13 to 34 year-old US population. Snap has out of the box commerce features that allows Shopify merchants to build engaging product ads by easily syncing you product catalogs to Snap's Ads Manager. Snap has a Shopify pixel that integrates with your store to allow you to measure and optimize towards the action that matter on your site. You can target new and existing customers taking valuable actions on your website. Snap has built in content creation abilities to take your ecommerce ads next level and allows for things such as driving Engagement and Action through Experiential Shopping.