A Good Umbrella

Experimental realtime weather-based Shopify site

A Good Umbrella was an internal Shopify project designed, developed, and built by our founder as a way to experiment with developing and launching a brand from scratch and to give us a chance to play with a number of advanced advertising techniques.

The main purpose of the site was to enable us to play around with displaying realtime, localised weather information on the website and working with Google AdWords Scripts to develop a PPC ad campaign driven by realtime weather information in the rainiest cities in the US.

Website: www.agoodumbrella.com