Lucid Blog

New "Conversion Rates Over Time" Report in Shopify

Shopify’s new "online store conversions over time" report will be tremendously helpful for merchants focusing on iterative, ongoing improvements to their stores.

Building an experimental Zapier-powered Shopify chatbot in Slack

I've recently been experimenting with building a simple Shopify chatbot in Slack using Zapier and Google search. The purpose is to reduce distractions across the team by surfacing answers to simple Shopify questions instantly. It uses Google's "I'm Feeling Lucky" results to find Shopify help articles that fit a user's...

How to best optimise your images for Shopify

Edit 22/06/2018: The maximum image size for Shopify is now 5760px. But we're keeping 2048px in this article as this is what the size calculations are based on. One of the things we've been doing a bit of recently is optimisation reports for Shopify stores. This is where we look at how a...

Migrating to Shopify from Magento or other ecommerce platforms?

For anyone starting an ecommerce business, it’s unlikely you’ll find a better solution for setting up an online store than Shopify. It’s quick, easy, elegant, and affordable. It’s probably fair to say that no other ecommerce platform has had such a huge impact on lowering the barrier to entry for...

First steps in my experiment with building a Shopify business from scratch

Early in 2016, I moved to New York City with my wife and three children for “an overseas adventure” for a couple of years. Since arriving in this incredible, vibrant city, I have been keen to launch an online retail business—mainly as a way to experiment with the tools and services I use...

How to create multiple pages of nested collections in Out of the Sandbox themes on Shopify

Out of the Sandbox designs and builds some of the most beautiful themes in the Shopify Theme Store. On their support site, they document how to set up nested collection pages (which is natively supported in later versions of their themes). The way they have implemented it requires you to hardcode...

Things to look at when evaluating the best Shopify theme for your store

There are a lot of elegant, beautifully-designed themes in the Shopify Theme Store these days. One of the more important aspects of a successful online business is the look-and-feel of the storefront. This is the first thing your visitors will see and you need to make a lasting impression while...

How to add New Zealand businesses to Apple Maps

Apple has today rolled out support for adding and maintaining New Zealand business on Apple Maps. What does this mean for your business? If you are a New Zealand-based business, we would strongly recommend you go ahead and claim your business listing on Apple Maps. It’s super quick and easy to...

Our ideal workflow for designing new client websites

Every project is unique and the depth and scope depends on the budget, the requirements, and, how willing the client is to fully engage with the process. In any case, this is typically the process we strive to go through when developing a new website. Defining the brief First up,...

New in Shopify: Gift Cards at long last

One of the most requested features in Shopify is gift cards and vouchers. We’re pretty excited to have been invited to participate in the closed beta of Shopify’s newest feature: Gift Cards (here are full details and docs). This is something we are often asked about and, to be honest, the workaround...

Shopify iPad POS app for New Zealand stores

For those who missed the announcement, Shopify recently launched a new POS (point of sale) app for iPad. Shopify POS is an iPad application that lets you sell your Shopify store's products in a physical, retail setting. It's quick and easy: browse your store's catalog, pick a customer's products, swipe their credit...

Hutli—our Mix & Mash competition entry

Most of our team have been working feverishly on-and-off over the past two weeks on our entry for the excellent Mix & Mash — the great NZ remix and mashup competition, which closed tonight at 9pm. They have done a fantastic job often using unfamiliar tools and methods and coding that has pushed...

How to optimise your Shopify site for mobile devices

In creating Lucid Mobile, our first, mobile-optimised Shopify theme, we’ve realised many Shopify store owners do not realise they can very easily add a 2nd, mobile-only theme to their site. Since June 2011, Shopify has made it possible to install a dedicated mobile theme in parallel to your main theme. This...

Video from The Monocle Order's New York City launch party

The Monocle Order had their official launch party on June 30th in New York City and had this fantastic video made. Pretty impressive for being made at a live event with lest than two weeks of editing. Impressive. And love the soundtrack. If anyone knows who it is, please let us...

The Monocle Order, our latest website project, featured on racked.com

Over the past month or so we have had the pleasure of working with the small team at The Monocle Order, a members only designer sunglasses store based in New York City. In addition to designers such as Waiting for the Sun, Lotho, Mayfourteenth and Cassius, they are selling a range...

Compare iPhone app live on the App Store

Our third iPhone app has gone live in the App Store just seven days in review. Compare is a simple iPhone app developed as a little side-project by Galen as a way to learn iOS and have a little play with designing and building an app from scratch with no...

Think Packaging on The Dieline and Lovely Package®

We do quite a lot of work with Mat at Think Packaging including designing their new logo and branding so it's really cool to see this on two of our favourite packaging blogs: The Dieline » www.thedieline.com/blog/2011/1/10/think-packaging.html Lovely Package® » lovelypackage.com/think-business-card-holder If you're looking for an incredibly talented packaging designer, check out Think Packaging....

The Bridge Street Collective—A space for creative people to gather

Source: Nelson Mail, page 5 on 09/11/2010. Until graphic designer Galen King took on his first employee he felt like a lonely only child with no- one to share his creative ideas with. Now he wants to replicate the feeling of creative collaboration on a grander scale. “It’s great to have...

Today we launch our new website

It's been almost a full year in the making and we are really thrilled to finally be launching our new website. At first glance it may not seem much different from our previous site but, after countless hours spent on design concepts and numerous revisions, we concluded that we got...

Homepage A/B testing for The Monocle Order

When revising the design of a website, it is important to experiment with different versions rather than simply constantly changing the look-and-feel of the site. Making regular changes is good but it's advisable to do it in such a way that you can track the results between the different versions....

How we scope and budget a website or branding project

Our process When starting a new project, the first thing most people want to know is how much it’s going to cost. At Lucid, our philosophy is a bit different. Rather than focusing on how much something is going to cost, we prefer to find out as much as we can...

Lucid Design T-Shirts—the Summer 2010 Collection

A couple years ago we did a run of t-shirts and a number of people said they'd love to have been able to buy one so this year we're taking orders. The tees will be printed in white on high quality cotton garments and we have a wide range of...

Simple, elegant, minimalist iPhone app icons

For an iPhone app we are developing for a client, I really wanted to come up with a strong, simple, beatiful, elegant icon. I knew in my mind what I wanted but had trouble describing it so I have come up with this collection of icons that stand out for...

Parcels, Lucid Design's first iPhone app, gets a nice little write-up by Etch Magazine

"Lucid Design, a small web development and graphic design studio was founded by Galen King in early 2000 when she was still studying at Canterbury University.The main priority of the business is to make beautiful and elegant designs that truly meet their client’s needs. Their style is minimalist and they...

Our Campaign Monitor app hits the Shopify app store

We're very excited to announce that our first app for the Shopify app store has been released. We've simply called it Campaign Monitor because that's what it does—Campaign Monitor integration for Shopify. It's as simple as inputting your Campaign Monitor API Key, choosing which list you wish Shopify to add new buyers'...

Lucid Design is moving to Nelson

We have news! After much deliberation, we have made the big decision that Lucid Design will be moving to Nelson towards the end of this year. It has always been a possibility that my family would move to Nelson at some point but one of the big factors that was...

Press-release: Lucid Design one of the first in New Zealand to become a Google Apps authorised reseller

5 August 2009 -- Lucid Design today announced it has become one of the first authorised reseller of the Google Apps™ suite of communication and collaboration tools in New Zealand. The focus will initially be on offering clients highly flexible, robust email to complement their businesses. "Google Apps enables us...

Looking for beta testers for our Shopify + Campaign Monitor app

Lucid Design is currently developing a Shopify app that automatically adds a buyer's email address to a Campaign Monitor subscriber list if they have ticked the "keep me updated" checkbox on checkout. So that we can build a nice little app that meets people's needs, we are currently looking for...

Using "Contact Links" in Xero to do all kinds of cool things

I've seen Xero's Contact Links feature before but I didn't pay much attention to it as it appears, at first glance, to be rather limited without the ability to define custom "key" fields for contacts. You can access this feature by going to General Settings » Organisation Settings and you'll see...

Clean Earth Soap recognised as one of the best Shopify CSS designs on the web

I received a nice little surprise this morning when checking out the new Shopify Theme Gallery website. Clean Earth Soap, one of our first Shopify sites, is featured in the initiall select of "The Best Shopify CSS Designs on the Web". It's always nice to get some recognition—especially when it's totally unexpected. Take a...

PayPal's security 'flawed'

A security flaw in the online payment service PayPal means sensitive information is at risk and customers could lose control of their accounts, according to an Auckland software developer. Ewart MacLucas says the flaw means customers who have not registered a credit card or bank account to their PayPal account...

Golden Bay Hideaway on Campbell Live

A client of ours, Golden Bay Hideaway, was on TV3's Campbell Live at the end of last week showcasing their revolutionary new housing concept, The Little Greenie. With a 9-star HERS energy rating, The Little Green is officially the highest-rated home in New Zealand in terms of its energy-efficiency. Pretty...

A little laser-cutting project

A graphic designer friend in Wellington recently showed me some cool stuff they were working on that had been made by Ponoko. I had heard of Ponoko before but hadn't had a chance to check them out. I was immediately inspired by the possibilities and thought a little sign for our building...

Unusual spike in web traffic (the kintiskton problem)

I noticed a large spike in visits to the Lucid Design website over the last couple of days and have been trying to figure out the cause. My first thought was to check keywords thinking it had something to do with the changes I’ve made recently to my SEO strategy. But, interestingly,...

Redesigned Lucid Design website

We felt it was time to spruce up our website to better showcase the range of work we do. In the past I have focused on web site design in the portfolio mainly because it was the easiest thing to put online. Astra and our team have worked hard to...

Textile vs. Markdown vs. TinyMCE etc

We've been debating for some time what the best way is to handle markup in an upcoming hosting CMS we're developing in Ruby on Rails (more on that to come!). I've put together a little survey to see what people's preference is when it comes to manipulating text in a...

Google Street View comes to New Zealand (and Takaka!)

Google has just announced that Street View is now available in New Zealand. Whether or not you're concerned about the privacy implications, there is no denying it is pretty darn cool. My impressions of Street View up until now is that it is mostly available only in more populated areas so...

A bit of advice: Don't click your own Google ads!

I have discovered the hard way that Google doesn't like it if you click on ads on your own site. Perhaps I am naïve but I would have thought they would have systems in place to ignore such clicks. As the host of ads from companies I have no dealings...

Google Chrome. Do we need another web browser?

Google today announced the release of their own web browser, Google Chrome. My first reaction was, do we need another web browser. With several versions each of Safari, Firefox, Internet Explore, Opera and others already making life very complicated for web developers, what's it going to mean for us having yet...

Xero: Accounting for small businesses

One of the hardest things for startups (and small businesses in general) is the accounting side of things. Over the years we have used spreadsheets, self-built Filemaker-based systems, MoneyWorks, and other small Mac-based accounting packages. None worked very well for our needs and you need a degree in accounting to...

How to show NZ Post tracking details in Shopify notification emails

Shopify has recently added two great new features: shipping confirmation emails and shipping update emails. By default, for some reason, the emails generated show a link to www.google.com/?q={{ fulfillment.tracking_number }} which, of course, doesn't work. However, it's not very hard to change this for New Zealand Post (including CourierPost) so it...

Putting Rails dependencies in vendor

A problem we encounter in our small development team is that different Ruby on Rails projects use different versions of gems. Generally, most of our local development computers are up to date with the latest or close to the latest gem versions but, due to server constraints etc, a project...

We launch our new website

I have often said I feel like the painter who doesn't paint his own house. We have had a lot of good feedback and comments on the old Lucid Design website but the reality is it really no longer reflected who we are and what we can do. I had...

From the archives, 2005

This was a basic update of the 2004 design with refined layout and a clean-up of the navigation. Font sizes were increased, too! This design has carried us forward until we launched our 2008 site on July 17th. I'm quite fond of the design but have felt for some time...

From the archives, 2004

You can see the imagery and logo here which remains much the same to this day. The logo has evolved slightly but with only minor changes in the weight and style of the typeface. We still use these images to this day. This is a classic example of the phenomenon...

From the archives, 2002

Here's our homepage from 2002. Interesting to see the logo has not changed significantly over the years. Don't you love the combination of lowercase and faux smallcaps with italics (and a bit of motion blur!).

Tip: How to reset your PayPal password using a New Zealand bank account number

I received an email this morning from someone asking if I knew how to contact PayPal from New Zealand because they have been locked out of their account and can't get back in. I have had this problem before too and their email prompted me to write up a quick...

Building a picture of preferred markup

I've decided to share the results of the markup survey as they come out. You can view the report here—feel free to check back as more people give their feedback.