Many brands sell directly to their customers as well as wholesale to retailers and resellers. The question comes up a lot as to whether it is better to run a single store on Shopify that serves B2C and B2B customers—or whether it is better to run separate stores. There is, of course, no simple, best-practice answer to this question—and it does depend on your needs and how you have structured your wholesale offering.

Shopify announces a partnership with Facebook to help businesses create Facebook Shops, a new and free tool helping merchants create a customized online storefront for Facebook and Instagram.

Shopify announces Shop, a digital shopping assistant that brings together the features of Arrive and Shop Pay (formerly Shopify Pay) to make it easy for customers to have a faster checkout, track their order and shipment details, and rediscover brands they love.

Last week Shopify held a livestream event called Shopify Reunite where the Shopify leadership team revealed new and upcoming features and provided insights about the future of commerce. We compiled the announcements into a handy guide. Here is everything you need to know about these features, and how they can impact your business.

Use site displays to turn more visitors into email subscribers and customers. By using our partner platform, Privy you can easily set up beautiful site displays to capture more emails and SMS opt-ins with pop-ups, banners, fly outs, and more.

After June 1st, 2020, Magento will no longer provide support or maintenance for version 1. The only options for store owners still running version 1 are to upgrade to version 2 or to replatform off Magento entirely. In this guide, we discuss migrating from Magento to Shopify and the benefits of Shopify Plus.

Authentic storytelling strategies to increase conversion rates on your website—from the top of the funnel through to post-purchase and beyond. How to turn your visitors into customers and your customers into fans.

A really easy way to increase average order value is to add a little message to the cart saying something like “you’re $5 away from free shipping”.

The last 6 months have been an eventful period for our Shopify app Redirectify. It all started with Google’s Search Console update, resulting in many challenges for us, but ultimately resulting in a better app.

Over the years we’ve built up quite the collection of apps and services that we use to run our agency and manage our teams and projects.

How do we achieve work/life balance when we are considering headspace and heartspace as well as actual, tangible, sitting-at-your-desk work?

Do you want to simply replatform with bare minimum changes to simply get up and running on Shopify as quickly as possible? Or do you want to use the migration as an opportunity to undertake a full design and usability refresh?

It can take a huge amount of time and effort to fix broken links and set up redirects when content on your site changes.

You have probably seen this when clicking into a text field, on a button, a link, or any other interactive element on a website. A border appears around whatever you have just interacted with. It’s not always a blue line; depending on the browser that you are using, it may be a fuzzy grey line or a black dotted line.

Shopify’s new "online store conversions over time" report will be tremendously helpful for merchants focusing on iterative, ongoing improvements to their stores.

I've recently been experimenting with building a simple Shopify chatbot in Slack using Zapier and Google search.

Really good image optimisation requires a few steps. However, with a proper workflow, it is possible to make considerable performance gains and still keep the quality of your images super high.

For anyone starting an ecommerce business, it’s unlikely you’ll find a better solution for setting up an online store than Shopify. It’s quick, easy, elegant, and affordable.

Over the coming weeks and months, my intention is to document the process of using Shopify and various other apps and services to build a business from scratch.

One of the more important aspects of a successful online business is the look-and-feel of the storefront. This is the first thing your visitors will see and you need to make a lasting impression while conveying the appropriate feeling and emotion for your brand.

At Lucid, our philosophy is a bit different. Rather than focusing on how much something is going to cost, we prefer to find out as much as we can about the project so we can start a discussion about what an appropriate scope of work might be. We want to find out as much as we can about the people, their story and ethos, the potential market and competitors, and the size of the opportunity. We want to determine where we can best add value to the journey.

In 2015, Shopify put out the first edition of their 3-part Grow book series—and Galen was invited to author a chapter.