Authentic storytelling strategies to increase conversion rates on your website—from the top of the funnel through to post-purchase and beyond. How to turn your visitors into customers and your customers into fans.

A really easy way to increase average order value is to add a little message to the cart saying something like “you’re $5 away from free shipping”.

The last 6 months have been an eventful period for our Shopify app Redirectify. It all started with Google’s Search Console update, resulting in many challenges for us, but ultimately resulting in a better app.

Over the years we’ve built up quite the collection of apps and services that we use to run our agency and manage our teams and projects.

How do we achieve work/life balance when we are considering headspace and heartspace as well as actual, tangible, sitting-at-your-desk work?

Do you want to simply replatform with bare minimum changes to simply get up and running on Shopify as quickly as possible? Or do you want to use the migration as an opportunity to undertake a full design and usability refresh?

It can take a huge amount of time and effort to fix broken links and set up redirects when content on your site changes.

You have probably seen this when clicking into a text field, on a button, a link, or any other interactive element on a website. A border appears around whatever you have just interacted with. It’s not always a blue line; depending on the browser that you are using, it may be a fuzzy grey line or a black dotted line.

Shopify’s new "online store conversions over time" report will be tremendously helpful for merchants focusing on iterative, ongoing improvements to their stores.

I've recently been experimenting with building a simple Shopify chatbot in Slack using Zapier and Google search.

Really good image optimisation requires a few steps. However, with a proper workflow, it is possible to make considerable performance gains and still keep the quality of your images super high.

For anyone starting an ecommerce business, it’s unlikely you’ll find a better solution for setting up an online store than Shopify. It’s quick, easy, elegant, and affordable.

Over the coming weeks and months, my intention is to document the process of using Shopify and various other apps and services to build a business from scratch.

One of the more important aspects of a successful online business is the look-and-feel of the storefront. This is the first thing your visitors will see and you need to make a lasting impression while conveying the appropriate feeling and emotion for your brand.

At Lucid, our philosophy is a bit different. Rather than focusing on how much something is going to cost, we prefer to find out as much as we can about the project so we can start a discussion about what an appropriate scope of work might be. We want to find out as much as we can about the people, their story and ethos, the potential market and competitors, and the size of the opportunity. We want to determine where we can best add value to the journey.