For any merchant focusing on ongoing incremental improvements to their online store, conversion rates are one of the key metrics to focus on.
Having said that, one must take conversion rates in context. The quality of traffic can have a major impact on conversion rates—broadly speaking, higher quality traffic leads to higher conversion rates. That makes sense, right?
Up until now, tracking this in Shopify over time has been hard as there hasn't been a "conversion rates over time" report.
Well, now there is!
This is tremendously helpful for anyone working on increasing conversion rates and will certainly be helpful in conjunction with other reports in determining how you're efforts are impacting your store.
This information goes a long way to helping you better identify how effective your ongoing work is and where to concentrate future tweaks and optimisation.