It was such an honour to be invited to author a chapter in the first edition of Shopify’s Grow series of books—as a physical, printed book, no less!
Update: It’s now January 2020 and it’s amazing looking back to 2015 when this book came out just how far things have come. Shopify has taken off like a rocketship and Lucid has grown, too. And, most fun is how many of my co-authors from this book who I didn’t know at the time I now consider friends.
You can read and download the full ebook at https://www.shopify.com/partners/guides/grow-vol-1.