Running a direct-to-consumer ecommerce brand is hard!
While the margins can be fantastic compared with wholesale, it’s easy to underestimate how much effort it takes to manage all the moving parts.
Direct-to-consumer brands tend to under-hire for operational roles—and ecommerce directors find themselves wearing many hats and juggling many balls (to mix a couple of metaphors!).
In addition to managing internal teams, marketing calendars, social media, PR, catalogs, photoshoots, and who-knows-what-else, these teams-of-one are also expected to guide and lead the direction of the online store.
With any complex process, it’s important to separate pre-prescribed solutions from the ultimate goal. It’s important to fully understand the problems and the “whys”—and to avoid jumping to preconceived conclusions. Especially when problems aren’t fully understood in the first place.
Solutions need to be developed through considered research and discovery—so the results are lead by data, foundational principles, best practices, and facts.