Shopify quietly rolled out a major new feature today for global direct-to-consumer brands.
Shopify Markets is touted as “the future of international commerce”, enabling merchants to sell anywhere in the world from a single store.
Offer local pricing in over 133 local currencies.
Offer a localize shopping experience for customers in their local language.
Run a local online store in every region you need to do business in—with language and currency set automatically based on the domain.
Shopify will automatically calculate import fees and duties during the checkout process—giving your customers total clarity and helping avoid additional charges on delivery.
Different countries have specific, trusted payment methods that customers expect to use. It can be hard to keep up with what’s best in each country and implementation and setup can be complex. Shopify now supports more global payment methods so your customers can pay with whatever method they are most comfortable in their home country.
To help you speed up time-to-market for international expansion—and to remove the headaches around how to tweak and optimize each regional site—Shopify Markets enables you to automatically configure settings to improve conversions and create a better customer experience.
Craft your product lineup, messaging, and storytelling to fit the local markets—adapting for climate, seasons, local holidays, or cultural differences.
Roll out stores for specific countries or group countries into regions.
Configure specific pricing strategies for each region or market.
Analyze performance across global markets so you can assess and predict demand, set goals, and optimize operations.
Offer different products in different markets depending on local needs or location of inventory.