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Announcing Shopify Markets—making it easy for ecommerce brands to sell globally on Shopify and Shopify Plus

Announcing Shopify Markets—making it easy for ecommerce brands to sell globally on Shopify and Shopify Plus

September 14, 2021
Galen King

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Shopify quietly rolled out a major new feature today for global direct-to-consumer brands.

Shopify Markets is touted as “the future of international commerce”, enabling merchants to sell anywhere in the world from a single store.

Headline features include

  1. Reach new markets and new customers in just a few clicks
  2. Increase sales with tailored customer experiences unique to each market
  3. Scale faster with settings that automatically optimize your store across markets—or adjust manually for great control and customization

Now it’s super easy for you to roll out localized buying experience globally


Offer local pricing in over 133 local currencies.


Offer a localize shopping experience for customers in their local language.

Country-specific domains

Run a local online store in every region you need to do business in—with language and currency set automatically based on the domain.

Duties and import fees handled automatically (Shopify Plus only)

Shopify will automatically calculate import fees and duties during the checkout process—giving your customers total clarity and helping avoid additional charges on delivery.

Support for global payment methods

Different countries have specific, trusted payment methods that customers expect to use. It can be hard to keep up with what’s best in each country and implementation and setup can be complex. Shopify now supports more global payment methods so your customers can pay with whatever method they are most comfortable in their home country.

Automated, data-driven settings and configuration

To help you speed up time-to-market for international expansion—and to remove the headaches around how to tweak and optimize each regional site—Shopify Markets enables you to automatically configure settings to improve conversions and create a better customer experience.

Custom region-specific catalogs and storefronts (Shopify Plus only)

Craft your product lineup, messaging, and storytelling to fit the local markets—adapting for climate, seasons, local holidays, or cultural differences.

More tools to help speed up global growth

Custom markets

Roll out stores for specific countries or group countries into regions.

Pricing controls (Shopify Plus only)

Configure specific pricing strategies for each region or market.

Market analytics

Analyze performance across global markets so you can assess and predict demand, set goals, and optimize operations.

Global inventory management and fulfillment(Shopify Plus only)

Offer different products in different markets depending on local needs or location of inventory.

How much will Shopify Markets cost?

  1. 0.85% fee per order when duty and import taxes are calculated with Shopify Payments; 1.5% fee when using an alternative payment provider
  2. 1.5% fee per order when currency is converted
  3. Fees for using local payment methods are included as part of Shopify Payments international payment processing. Log in for details

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