Lucid is a creative agency built around passion for our craft, integrity, and a genuine desire to do exceptional work.

We design and build beautiful brands and elegant websites to help passionate ecommerce companies grow.

We love big picture ideas and ambitious goals—but also believe in the value of “low-hanging fruit” and incremental wins.

Founded in 2000 in New Zealand, Lucid has offices in Nelson and New York City.

We value design and design thinking—and we strive to develop thoughtful, elegant solutions to complex problems.

We’ve been building successful ecommerce sites on Shopify since the very beginning and have helped hundreds of businesses achieve success.