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Lucid is a people-first creative agency built around passion for our craft, integrity, and a genuine desire to do exceptional work.

We design and build beautiful brands and elegant websites to help passionate ecommerce companies grow.

We love big picture ideas and ambitious goals—but also believe in the value of “low-hanging fruit” and incremental wins.

Founded in 2000 in New Zealand, Lucid has offices in Nelson, New Zealand and New York City, USA.

We value design and design thinking—and we strive to develop elegant solutions to complex problems.

We’re big believers in the power of authentic storytelling—to build genuine relationships and to help turn visitors into customers and customers into fans!