Lucid is a creative agency with a focus on beautiful, elegant design for web and print.

We are a people-first team built around our passion for our craft, integrity, and a genuine desire to do exceptional work.

We work with brands that are passionate and motivated and care about putting products into the world that matter.

We believe in the process of discovery—to fully understand the problems we are setting out to solve, so we can lead with data and expertise as opposed to whims and opinions.

We love big picture ideas and ambitious goals—but also believe in the value of “low-hanging fruit” and incremental wins.

We are one of the original 12 Shopify Plus partners—and have been working with Shopify since 2006.

Lucid was founded in 2000 in New Zealand, where we still have an office. We are headquartered in New York City.

We might be a good fit if…

1. You’re a direct-to-consumer brand selling products you care deeply about.
2. You’re on Shopify or Shopify Plus—or are planning to be.
3. You are pre-launch with an ambitious, marketing-led growth strategy and are planning to scale rapidly post-launch;
4. or, you have been growing fast—building the rocketship after you’ve taken off—and you’re ready to replace your duct-taped-together solutions with a more stable, scalable version to accelerate your growth.
5. You’re willing and able to invest $60k or more per year in your website.
6. You appreciate the value and expertise an agency can bring to help you grow.

Does this sound like you? We’d love to connect!

We see the sales process as a series of conversations—as we work with you to fully understand your needs, desires, and goals in order to determine whether we are the best team to help you get to where you are needing to go.